The Benefits of Guest Posts When It Comes to Promoting Your Own Websites
Guest Posts are a guest post written and published on somebody else's site. When you write something original on your blog it's only a" Guest post", but when you write a guest post on somebody else's site the writer is essentially a contractor. Guest posts are valuable marketing tools for many reasons such as gaining your brand name recognised, gaining search engine positioning, or filling up branded search query results. Some guest posts can also help the other author with feedback, ideas or problems in their business.
Guest posts tend to be preferred over regular follow hyperlinks for two reasons. Firstly, its much easier to get a backlink from a partner site than from a completely unrelated blog and secondly the search engines look at the links in the context of the whole article and give more credence to well placed links. In this case it is the "referrals" that count, so more visitors to the blog the more chance of the advertorial being picked up and placed in the search engine results. So although guest posts may not always perform as well as follow hyperlinks, they can sometimes have a better effect.
Although some authors may be wary about guest posts, they are often a great way to introduce new material, or provide a link to a partner site that would not normally have been advertised otherwise. Another advantage to guest posts is the ability to build a network of like-minded bloggers who can exchange ideas. And the blog owner is able to benefit from increased blog hits and organic search engine positioning. However there are a few disadvantages. One major disadvantage is that Google and other search engines will generally not allow you to have more than one guest post per blog post.
So how do you publish an advertorial? It is best to publish it on your own website and if possible to publish it on the same page as your regular blog post. You will need to write and publish the advertorial completely separate from your other content. So you have to make sure that the reader of the advertorial can tell the difference between the two. Many times this can be done by rephrasing the text used in your blog post.
You will also need to decide whether to use a different name for your advertorial and whether to publish it at all. Most people will publish the adverts under their own names but if you want to be extra careful you can always publish under a pen name. Some of the most popular blog hosting services such as Blogger and WordPress have integrated modules that enable you to publish under a brand name or to publish on a specific date and time.
You can easily get started with guest posts under a brand name or with a keyword topic of your choosing. The main benefit to using a blog-hosting service like Blogger, WordPress or Blogspot is that you are able to quickly establish a reputation for yourself. It takes just one article of good quality which you have written for the blog and you can start building a reputation which will help you promote your own products and services. Once you have become popular you will attract other bloggers to use your content. The SEO benefits of guest posts when it comes to promoting your own websites are very great. These types of sites often include a feature which allows you to insert a link back to your own website in the article and the content is automatically picked up by the search engines and distributed to all the major search directories.
Niche blogging is becoming very popular and many people are now doing both guest posting and blogging on a daily basis to build a strong business in a specific niche. This type of blogging is very effective and you will quickly build up a readership. The benefits of guest posts for promoting your own websites is also very good. There are thousands of blogs dedicated to a particular niche and they all link back to your own blog. This gives you the opportunity to build a reputation and your blog will be seen by an even broader audience.
Niche blogging is the perfect way to promote your business and as the owner of such a site you want to provide useful content. Guest authors for your site are great for providing good quality content on your niche which can be picked up by the search engines and distributed to the right audience. The benefits of guest posts when it comes to promoting your own websites and blogs are very strong.